Why A Swimwear Line?

A few people have asked me “why swimwear?” I’ll be straight about it: I’m making swimwear ‘cause when you’re shaped like me, finding a decent-fitting set of togs is hell. 

There’s a million boutique swim lines out there for women of a smaller size. Not so for ladies who are little bigger. As you’ll know if you’ve followed me, I’m all about loving the body you have, so I’ve made it a point to cater to all sizes with my line. But the impetus definitely comes from my own very personal struggle!

I’ve lived life near water. My dad was a rower and like any good Aussie I spent half my childhood at the beach. Each summer I’d go hunting for a swimsuit that I could see clearly in my mind’s eye. It was minimal, clean-lined, a stylish color, without all the padding. It had built-in shapewear to hug my body just right. I never found it. It didn’t exist. I’m so happy that today I get the chance to bring this mythical creature to life :) 

A mantra I live by is “dress good, feel good.” It’s straightforward I know, but my GOSH is it true. And back then, before I even took off my cover-up I was feeling anxious, dreading how my poor-fitting swimsuit would look to the world. I wanted the confidence to be able to throw off my overgarments, show the world a great fit, and dive into the water like a mermaid. If only! 

So I’ve designed my swimwear with a bunch of features to let you do just that. For instance, the straps are made from wider bands that sit flat on the skin and don’t embed into the softer parts of your curves. The sizing and cuts are also designed to cater a variety of shapes - I know better than anyone that the size of boobs and butts doesn’t go up and down in direct proportion to height and weight, but with my line you’ll be able to find a great fit no matter where your curves sit on the spectrum. And you’re totally able to size up or down if you want bare all or stay nice and covered. There really is a piece for everyone!